News
02.01.2012
Extending food packaging to help allergy sufferers
Nov. 21st 2011 About 98 per cent of the Asian people are suffering from lactose in tolerance. As a result, a growing number of mobile applications, which are listing the ingredients of food products, are flooding the apps stores. Trade and industry have recognized the clear consumer’s information needs, but can the consumer be sure that the data of these application is correct? Extended packaging and all factors which have to be taken in count will be presented at the M-Days 2012.
More information about the M-Days: www.m-days.com
28.12.2011
Mobile Working – transforming the working world
November 03rd 2011 The working world faces a great change as mobile technology transforms how people work. The trend for “Mobility” has taken hold of the working world and, as a result, Messe Frankfurt presents an expert symposium on the topic of “Mobile Working” at M-Days “The home of Mobile” congress trade fair on 1 and 2 February 2012 in Frankfurt. For companies from different industries, mobility provides an innovative opportunity to increase their efficiency. On the one hand, mobile working provides agility, which strengthens key success factors like customer service, talent recruitment, relative cost advantages and quality, and thus, supports the competitiveness of enterprises. But it is not only the technology, which has to be coped with…
More information about the M-Days: www.m-days.com
23.03.2011
Safe the Date!
On February 1st and 2nd 2012 the M-Days will be held
in the forum of Messe Frankfurt. Exhibitors and speakers from all
over Europe will present themselfs on 2500sqm and
highlights such as the Show Your App Award , Developer platforms,
App Day are offered to the visitors.
We look forward to meeting you!
Your M-Days - Team
More information about the M-Days: www.m-days.com
28.01.2011
M-Days exceeds all expectations
With
its debut in Frankfurt, the 6th M-Days – The home of MOBILE
– strengthened its position as the most important congress and
fair for the mobile sector in Germany, and as one of the biggest in
Europe. On 27 and 28 January 2011, over 3,000 participants made their
way to the new venue. This is an increase of around 50 percent over
last year’s event in Munich.
More information about the M-Days: www.m-days.com
30.07.2010
The M-Days go to Frankfurt!
27th - 28th January 2011 in the congress center of the
Messe Frankfurt
“As
we had no more capacities left to admit further exhibitors and visitors
in 2010, we had to find a new location with similar ambience and location-based
potential. In the end we had to decide between Munich, Frankfurt and
Düsseldorf. Finally, Frankfurt won the race”, says Carsten
Szameitat, M-Days organizer and managing director of 11 Prozent Communication.
More information about the M-Days: www.m-days.com
02.07.2010
Mobile Boom in Europe
Mobile National Days this year in Hamburg, Zurich, Vienna, Sofia and
Prague
Europeans
are surfing the mobile web up to 10 hours a week. Top users are the
Poles with 10.3 weekly hours. The numbers clearly support the mobile
web and devices boom in Europe. The “Mobile National Days”
events (with the annual main congress M-Days www.m-days.com), former
“Mobile Content Days” happen this year for the first time
in five instead of three European cities: Hamburg, Zurich, Vienna,
and newly Sofia and Prague. Various areas of mobile will be thoroughly
viewn from different angles and extensively discussed.
More information about the M-Days: www.m-days.com
Schedule:
Hamburg, September 10th, 2010, „Mobile for Publishers
& Media“
Zurich, September 22th, 2010, „Pharma, Health Care & Beauty“
Prague, October 8th, 2010, „Meet Eastern-Europe – The
Bridge to the East “
Sofia, October 28th, 2010, "Mobile Payment, Banking & Finance“
Vienna, November 4th, 2010, „Mobile for Trade & Tourism
“
Further informations, a topics preview and registration
can be found here: www.mobile-national-days.com
13.01.2010
M-Days Second Day: Keynote opening with Author
Ajit Jaokar and Chiefs from Intel, Telekom, Qualcomm, Wireless Expertise
Ajit
Jaokar, founder of the London research institute and publishing house
Futuretext, opens the keynote session "Mobile Fragmentation:
Yet another OS, Browser and App Store on the Mobile Market?"
on the second day. Jaokar is a highly respected commentator and author
of the book "Open Mobile: Understanding the Impact of Open Mobile".
Also contributing to the panel is Wolfgang Petersen, director developer
relations division Europe, Middle East and Africa, Intel Corporation.
He is responsible for developing and managing Intel’s DRD strategy
and programs across EMEA mature and emerging markets. Colm Healy,
vice president of Qualcomm (UK), speaks on the topic “Mobile
Applications – Beyond the First Wave” and Anuj Khanna,
founder & CEO of Wireless Expertise Ltd (UK), presents the study
“The Future of Mobile Application Storefronts”. Dr Rainer
Deutschmann, senior vice president mobile products, Deutsche Telekom
AG, provides input on mobile communication around the world. The panel
is moderated by Mark Wächter, managing director of MWC.mobi and
MMA Global Board of Directors & chairman BVDW Section Mobile.
More information about the M-Days: www.m-days.com
11.01.2010
M-Days Highlight Speaker: Chiefs ComScore
US, BBC wordwide,
Fjord with App-Design-Authority and many more
The
first highlight of the congress will be the keynote of an authority
in digital measurement, Gian Fulgoni from Chicago, co-founder of comScore
Inc., dealing with “The Mobile Media Ecosystem – How Mobile is Changing
the Game”. The panel "Mobile Advertising" opens with the
key speech of Tom Bowman, Vice President BCC worldwide. Industry representatives
such as Kerstin Trikalitis, managing director, Out There Media, Mark
Davies, marketing manager, Southend United Football Club, Michael
Schade, managing director, Fishlab Entertainment, and a representative
of Ogilvy UK will share their experience and expertise with the audience.
International speakers from enterprises such as Qualcomm
(UK), Rubberduck Media Lab (Norway), Intel Corporation, Futuretext,
Southend United Football Club (UK), BBC worldwide (UK), Out There
Media (US), Fjordnet Ltd (UK/F), Screen Digest (UK), Keynote Systems
(Silicon Valley, USA) and SiMobil from Slovenia provide a comprehensive
overview of upcoming developments. The M-Days are the ideal platform
for the exchange of ideas between German and international partners.
More information about the M-Days: www.m-days.com
20.11.2009
Mobile Stats: Mobile Media Rocks!
According
to the latest data, the use of social networking services by mobile
users has increased by almost 139* percent compared to last year.
Stimulated by the introduction of the iPhone, digital media consumption
on mobile devices has increased by 17* percent. Not only Apple, but
also Microsoft, Nokia and Samsung are driving this development. The
mobile games and mobile internet sectors also profit from these trends.
„M-Days – The Home of MOBILE“, the largest congress
trade fair of its kind in Central Europe, will take up these topics
and give the starting signal for the coming mobile year on 28th and
29th January 2010 at the BMW Welt in Munich. Subjects like mobile
media, mobile content, mobile entertainment or location-based services
(LBS) as well as aspects like "business solutions, applications
and development” will also provide fuel for discussions. M-Days
2010: Samsung, HTC, Vodafone, Qualcomm, YOC, EPlus group, Cellular
and many more will participate.
You can find background informations and
registration details here.
15.09.2009
M-Days Congress counsil is newly formed - Internationalization in
the focus
The
organizer of the M-Days succeeded to win further four congress council
members and to increase the team up to eight members. To increas the
reach of the M-Days and its topics and to hasten the internationalization,
the single council members will be responsible for one special topic.
The new members are: Harald Neidhardt, Smaato, is responsible for
the area of UK and US, Harald Winkelhofer, IQ Mobile for the Eastern
European topics. For the support of the Central European and the Alps
Area, Roland Tauchner, MMA Austria, is ready to contribute from his
rich store of experience. Wolfgang Kasper stays the chairman of the
council, Olaf A. Waschkies designs the focus of national topics and
Mark Wächter is responsible for the entire European area.
January
28th - 29th, 2010
BMW Welt Munich
09.00 - 18.00
You can find background informations and
registration details here.
14.07.2009
Mobile communikation in time of touchscreens
Mobile
communikation is advancing. A study of the US market research institute
Big Research shows that the young target group is not the only enthusiastic
one. The Mobile Content Days congress series, taking place for the
first time on August 26th 2009 in Zurich in the framework of the SuisseEMEX,
will highlight special topics from the mobile area like trade marketing,
tourism, entertainment and trade supporting instruments of the middle-classe
enterprises as well as the touchscreen revolution. The focus of the
mobile topics lies on the Swiss, French and Italian markets. Experts
of the industry like IQ mobile, Swisscom, mobile solutions AG, comScore
M:Metrics, movento AG Schweiz, Materna, GS1 Schweiz, Mediacom Zürich,
PostFinance and others as well as representatives of the media industry
will grant insights into their experiences.
August 26th 2009
Messegelände, Zurich
10.00 - 17.30
You can find background informations and
registration details here.
01.07.2009
Digital worlds – the future of communication?
63
percent of the German onliners are member of at least one online-network
according to the market research institute „Forschungswerk”.
Social media playgrounds of the Twitter-generation: “In times
when each company becomes a brand, media have to realign”, states
Dr. Marc Mangold of Hubert Burda Media Research. At the GFM: Consumer
Content Day on August 18th 2009 in Cologne he will grant research
backed insights into the strongly networked media world. IBM turns
to the aspect of blogging in the name of freedom of communication
and how enterprises can use this. Besides social media, blogging and
Twitter, the expert conference will also focus topics and novelties
of the areas moving image web and eGame marketing.
August 18th 2009
MediaPark, Cologne
09 .00 - 17.30 Uhr
You can find background informations and
registration details here.
21.04.2009
GFM Nachrichten now on Twitter.com
9,3
millions of visitors in March correspond to a growth of 131 percent
compared to February. These numbers show the rising popularity of
Twitter. To be timely informed about up to date news of the mobile,
eGame, IPTV and social media industry, Twitter enthusiasts can receive
the latest news as followers!
Become a follower of GFM_Nachrichten on
http://twitter.com/GFM_Nachrichten!
04/08/2009
GFM: Consumer Content Cologne
Consumer
free and paid content evolved into new winners of the media and entertainment
industrie. They kicked online advertisement of its throne. In the
paid domain by itself expansion rates up to 32 per cent in the year
2008 are listed. The GFM: Consumer Content takes place on august 18th
2009 - one day before gamescom starts. The congress shows how brands
and media can target-oriented approch consumers with new digital spread
methods. Social world, community webTV, digital entertainment and
e-game media are further topics of GFM: Consumer Content. What does
this mean for the media industry? How does social media influence
the brands presence? Do the pre-roll-ads have a greater impact? The
most important facts and exciting topics await the representatives
of the industry.
August 18th 2009
Mediapark, Cologne
09 a.m. – 05 p.m.
Backgrounds, further information and registration can be found here
03/09/2009
4th Mobile Content Day in Hamburg for the publishing world
The
established expert congress “Mobile Content Day” visits
Hamburg for the fourth time on September 11th 2009. There, the decision
makers of publishing houses and online-publishers meet for an intense
exchange about the development in the mobile market and to present
different ways of use of mobile concerning content. “Especially
the balanced mix of speakers coming from the users, industry experts
and technology providers made this event the most successful platform
in the German speaking region”, states Carsten Szameitat, CEO
of 11 Prozent Communication and organizer of the Mobile Content Days.
September 11th 2009
Hamburg
09 a.m. – 05:30 p.m.
Backgrounds, further information and registration can be found here
03/05/2009
Mobile Content, marketing, tourism and entertainment onto the SuisseEMEX
‘09
For
the first time the Mobile Content Day will be hold in the frame of
the expert trade fair SuisseEMEX ’09 in Zurich. Themed “Mobile
content, marketing, tourism and entertainment”, the event presents
on August 26th 2009 another highlight in the field of digital media
for the visitors of the trade fair center. The focus of the mobile
topic lies on the Swiss, French and Italian market. Leaders and experts
from trade, mobile, advertising, tourism and finance industries will
exchange about innovative solutions, trends and novelties in the field.
August 26th 2009
Trade Fair Center, Zurich
10 a.m. – 05:30 p.m.
Backgrounds, further information and registration can be found here
02/14/2009
Mobile Media: Developing market with a promising future
The
congress-trade-faire M-Days, which occurred on January 22nd and 23rd
2009, ended with this conclusion: The personnel companion “mobile”
advances further and will significantly shape the world of tomorrow.
This trend is supported by the superior growth of the M-Days of over
60% compared to the last year. Key speaker von business giants like
BMW, Google and TOMORROW Focus delivered their evaluation of the market
in the big opening speech.
Backgrounds and further information can be found here
04/17/2008
BVDW starts workshop Connected Games
Marc Wardenga and Carsten Szameitat are chosen to be workshop leaders.
About 20 industry salesmen had founded the new wokshop Connected Games.
The attendees choose Carsten Szameitat (11 Prozent Communication)
and Marc Wadenga (SevenOne Intermedia) for the positions as workshop
leaders. Concern of the new workshop is to have more market transparency.
Substantial working areas are topics like market research as well
as marketing and advertising.
03/25/2008
Mobile Summary - Results about the future of the mobile media- channel
On this year's 4th Mobile Advertise Convention and 7th Mobile Content
Day, which took place on 28th and 29th January in the Konferenzzentrum
Munich, 320 decision makers of the mobile-, advertising- and media
world came together. Both of the high class panel discussions made
one thing clear: the mobile media-channel is expecting a great future...
Please find more information here
02/29/2008
Media Revolution 2013 – Communities and Video Games Gain in
Importance
The leisure behaviour of people in industrial nations has changed
significantly over the last 20 years. One could even call it a downright
media revolution: while TV and print media dominated the market in
the past, internet, computer and video games have been gaining in
importance over the last few years. This is having an enormous impact
on the media industry. The 5th GfM World and Digital Marketing Entertainment
Congress in Berlin deals the most important trends in e-game marketing
and digital marketing entertainment.
Find out more about that topic here
02/13/2008
GfM World 2008: Social Community and eGame Marketing rocks
Representatives of the advertising, media and games industries from
Europe and the USA meet on 12th and 13th March in Berlin to exchange
ideas and talk about the latest trends in e-game marketing and digital
marketing entertainment. The 5th international GfM World and Digital
Marketing Entertainment Congress provide detailed answers to all questions
concerning TV browser gaming, e-game advertising in a cross-linked
media world, social advertising, networking, IPTV and virtual worlds.
Further information here
02/04/2008
Trade congress becomes congress-fair in 2009, next date: 22nd -23rd
January 2009 BMW Welt, Munich.
In order to satisfy the huge demand the congresses Mobile Advertise
Convention und Mobile Content Days will be combined to form a congress-fair
in 2009. Under the umbrella brand of m-days.com aspects of mobile
marketing and content will be featured at the biggest event of this
kind within German-speaking countries. With an exhibition area of
more than 1,000 m2 and a large congress area the m-days offer both
an established trade congress and a trade fair. The BMW Welt in Munich,
which opened its doors to the public in 2007, offers the ideal location
for this event.
Please find some information about booking an exhibition booth here
