Company

 

Facts
 

+ Founded in 2002, based in Erding nearby Munich
+ Owner-operated agency
+ 4 employees + 4 freelance editors
+ Neutral observer of the e-game & mobile entertainment market
+ Organizer of several national and international congresses/fairs
+ Advising agency for e-game marketing and mobile entertainment
+ Project assistance at the implementation of new business models
+ Publisher of a print trade-publication
  member of
 

The team

from left to the right:
Carsten Szameitat
Angelique Szameitat
Jürgen Maier
Franziska Kratzer
Inga Kozuruba

not in the picture:
Herbert Aichinger

Carsten Szameitat, General Manager

  • Certified economic assistant (mercantile business studies)
  • Project assistance: Extra applications for chip cards: customer loyalty retail schemes, electronic ticket systems, terminals, customer cards as marketing tools
  • Credit services in Germany: accounting systems, contracts
  • Advertising sales: planning and realization of regional advertising concepts, optimization of advertising-sales via internet, project: games gallery.
  • Sales Manager: establishing a sales network for a brand company in Bavaria. Aims: win back customers, adoption of existing clients and acquisition of new customers.

Angelique Szameitat, General Manager Marketing: 

  • Professional training as management assistant in advertising at an advertising and press agency
  • Management assistant in advertising at an advertising and press agency: Conception, organization and realization of golf events with stars and journalists, golf event for beginners, golf group tours, customer service, marketing measures for the travel site, website marketing, establishing partnerships
  • Web marketing manager: independent sales activities, realization and creation, customer service, partner coordination, updating online portal items
  • Allrounder/production coordinator at a full-service advertising agency: Organization of fairs and PR events, conception, organization of product releases, acquisition of new clients
  • PR and marketing manager, organizer of fairs and congresses: public relations, media cooperations, marketing concepts, promotion for exhibitors and visitors, customer loyalty, booking of exhibition areas

 

11 Prozent - Where does the name come from?

It happened sometime in 2002 when the sun was setting at the horizon. A cosy evening by candlelight and a decent bottle of wine, philosophical thoughts and some basic questions definitely facilitated the establishment of the new company.
Combining two core competencies (marketing & sales) brought up new questions. These had to be discussed and decided upon.
The idea of our own company was born. Now a name had to be found. Someone had a look at the label on the back of the bottle, ... there it was, ... 11% Vol. Short silence.
11 Prozent - sounds good.
So everything fell into place.
All jokes aside: 20 marketing specialists racked their brains day and night for several weeks to create a CI for the new company. It had to be right on top in every phone directory and Outlook in the world. It should be simple and easy to remember. There had to be a number in the name, ... finally everything was fixed. 11 Prozent was just perfect. The web domain was still available und now we even can tell a nice story about it.

Now it's up to you!