Study (Embargo until 09. July 2010)


Survey of online and mobile casual gamers:
Study on consumer behaviour of online and mobile casual gamers
Meta-study on the demographic and behaviour-related characteristics of online and mobile gamers and the resulting implications:

Press release:

Today, online and media games are a part of many consumers’ lives. They are enjoying increasing coverage and popularity, yet there are clear differences between the two types of gamers, which not only come down to the use of different devices – namely a PC or a mobile phone.

  • Who plays online and mobile casual games?
  • Who plays what kind of games?
  • Which activities are important to casual gamers?
  • What is their consumer behaviour like?
  • Where do they spend their money?


Social scientists, teachers and the games industry have recently tried to find the answers.

On 24 pages you receive information and statistics about the online and mobile casual gamers and their consumption habits.

 

Executive Summary

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1. picture: Eberhard Dürrschmid_1
Eberhard Dürrschmid_2

2. picture: Online+Mobile Gamer

 

 

Investigation information: (2009-2010)

This work is based on a meta-analysis, in which the results of various data investigations have been compiled and evaluated. Data from Greentube (2009), comScore (2008-2010), m:metrics (2006), the BVDW study (2009), Today’s Gamers study (2009) and the Goldman and BITKOM study (2008) has been used.